About this report
Cryptocurrency adoption in New Zealand reflects global trends while showcasing unique local preferences and challenges. The TGM New Zealand Cryptocurrency Insights 2024 report explores how people in New Zealand engage with digital assets, highlighting the most popular cryptocurrencies, platforms, and user behaviors.
Based on a survey of 498 respondents conducted between June 1st and July 31st, 2024, the report provides a localized and data-driven perspective on New Zealand’s cryptocurrency landscape. It examines payment trends, investment habits, and barriers to adoption, offering valuable insights for businesses, policymakers, and investors looking to understand New Zealand’s role in the evolving digital economy.
What's inside
Cash Usage Frequency
Future of Cash Transactions
Comfort with Cashless Payments
Credit Card Usage and Storage
Virtual and Smartwatch Payments
"Buy Now, Pay Later" Adoption
Social and App-Based Transfers
International Money Transfers
Mobile Wallet Challenges
Crypto Awareness and Ownership in New Zealand
Usage for Payments and Remittances
Storage Methods
Transaction Platforms
Cryptocurrency Insights Report in New Zealand
Reports hub
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Type at least two characters to search.
