About this report
The TGM Travel Switzerland Insights 2026 Report provides an in-depth view of how consumers in Switzerland are planning, prioritizing and adapting their summer travel in 2026. From flight intentions and destination choices to budgets, accommodation preferences and trip purposes, the report helps travel businesses understand not only where demand exists, but which traveler segments offer the strongest commercial opportunities.
The findings are based on a representative survey of 1,006 respondents aged 18–65+ in Switzerland, conducted between 16 and 27 July 2026 through online interviews (CAWI). The research project was conducted entirely by TGM Research, providing a consistent and professionally managed approach to data collection and analysis.
TGM Research is a technology-driven global market research company specializing in online data collection and survey technology, with a remote-first team of more than 50 professionals and a presence across five continents. The report combines robust survey data with clear visual analysis and detailed demographic and budget segmentation, enabling decision-makers to move from broad market trends to more actionable audience insights.
Whether you work in tourism, airlines, hospitality, travel technology, destination marketing, tour operations or travel-related investment and strategy, this report provides current consumer evidence to support more informed decisions about the Swiss outbound and leisure travel market in 2026.
What's inside
Flight intent overview; destination intent; impact of world events on travel plans; travel budget overview; lodging preferences; main trip purpose
Flight intent by age; flyer vs. non-traveler crossover by age; destination preferences by age; impact of world events by age; travel budgets by age; lodging preferences by age; trip purposes by age; age cohort profiles and commercial implications.
Flight intent by gender; destination differences between men and women; impact of world events by gender; travel budgets by gender; lodging preferences and trip purposes by gender.
Flight intent by budget band; destination preferences by budget; impact of world events by spending level; lodging preferences by budget; trip purposes by budget.
Under €500 traveler profile; €500–€1,000 traveler profile; €1,000–€2,500 traveler profile; €2,500+ high-value traveler profile; characteristics, opportunities and recommended actions for each segment.
Travel Insights 2026 in Switzerland
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