About this report
TGM China Travel Insights Report 2025 presents a detailed overview of travel behavior among Chinese consumers, offering insights into how travelers plan, book, and engage in leisure travel. Based on a representative survey of 1,000 respondents aged 18–55+ in China, this report is part of a broader global study conducted across 21 countries and 21,000 participants. The data was collected through internet-based interviews (CAWI) and analyzed by TGM Research.
This report captures each stage of the travel journey: from destination planning to travel inspiration, booking preferences, accommodation choices, and preferred travel styles. It is designed to support decision-makers in the travel and tourism sector with localized insights that reflect both global trends and market-specific behaviors.
What's inside
Top domestic and international destinations for Chinese travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence Chinese destination choices
Primary discovery sources used by Chinese travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in China's early travel planning phase
Preference for self-planned vs. agency-arranged travel among Chinese
Popular booking channels and platforms in China
Insights into how Chinese travelers weigh convenience, trust, and control
Most preferred accommodation types for Chinese travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in China from traditional hotels to alternative stays
Top travel styles among Chinese: relaxing, adventurous, cultural, etc.
Most enjoyed activities by Chinese travelers
Experience preferences by age, trip type, and travel intent in China
China Travel Report 2025
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