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TGM Global Pet Care Survey 2023, TGM Research
Indicate the 3 most important factors for you while buying pet food?
"Key Takeaways
Italian pet owners prioritize quality in pet food, with 78.87% marking it as crucial. This aligns with global trends, highlighting a strong preference for high standards in pet nutrition. Quality assurance plays a significant role in consumer trust and purchasing decisions. The composition of ingredients emerges as a key factor for 64.61% of Italian respondents. pet owners are increasingly attentive to ingredient lists, seeking nutritional transparency and health benefits. This trend underscores the growing awareness of dietary needs among pet owners. Price remains a notable consideration for 59.28% of Italians surveyed. While quality and ingredients are prioritized, cost-effectiveness still plays a crucial role in the decision-making process. Balancing quality and affordability is essential for Italian consumers. Explore more on rate of popular pets in Italy, attitudes toward pets in Italy, best channels for buying pet food in Italy, top sources for pet care advice in Portugal, and best known pet food brands in Italy.
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