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TGM Global Travel Survey 2023, TGM Research
"What are your favorite airline brand?"
Key Takeaways
Avianca stands as the top choice for Colombian travelers, commanding 59% of surveyed preferences, cementing its position as the most preferred airline. LATAM Airlines follows in second place with a notable 21% of preferences, showing its relevance in the Colombian market. Meanwhile, Viva Air captures 10%, highlighting its appeal to budget-conscious travelers or those seeking low-cost alternatives. International carriers like American Airlines and Copa Airlines also feature in the list, suggesting a diverse range of options for Colombians when flying abroad. For more insights into Colombian travel behaviors, exploring overseas travel plans, accommodation preferences by age, and favored travel styles provides a deeper understanding of their evolving travel dynamics.
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