Chart
Clothing and accessories dominate online shopping behavior among Polish consumers, with purchasing in this category over the past 12 months — making it the clear leader across all top online shopping categories in Poland 2026. Footwear follows at , confirming that fashion-related purchases represent the core of Polish e-commerce activity.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
