Preferred channels to Book Travels Among American Travelers 2025

In 2025, a commanding 85% of American travelers book trips online, reaffirming the digital-first mindset that now defines consumer behavior. Convenience, dynamic pricing, and AI-curated recommendations have transformed booking platforms into decision-making engines. The remaining 15% still opt for traditional agencies, often older travelers or those seeking complex itineraries and human assurance in a time of global uncertainty. But here’s the rub: as Gen Z gains spending power, the gap will only widen. For B2B stakeholders, this is not just a shift in platform, it’s a redefinition of trust, speed, and personalization.