Preferred Sources for Exploring New Destinations Among Italians 2023

Italian travelers primarily use travel company websites to learn about new destinations, with 40% of respondents favoring this source. This preference highlights the trust in established travel companies for accurate and comprehensive information. TripAdvisor is another significant resource among Italians, with 38% using it to explore new places. Its user-generated reviews and recommendations provide valuable insights, helping travelers make informed decisions. Instagram also plays a crucial role, with 29% of Italians using it to discover new destinations. The platform's visual appeal and influencer content effectively inspire travel plans and preferences. For more information, explore Italy's overseas travel plans, Italy's citizens' most popular international destinations, and top travel activities of Italy's citizen.