Chart
Device choice in online shopping is closely tied to generational habits, lifestyle routines, and the environments in which purchases are initiated and completed. For Gen Z consumers aged 18–24, the boundaries between browsing, social engagement, and transactional behaviour are particularly fluid, making device preference a meaningful indicator of how this cohort approaches digital commerce.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
