Websites of travel companies remain the primary source for Canadian travelers, with turning to these platforms for discovering new destinations. Trip Advisor follows closely, with of Canadians using the platform for destination research. The appeal lies in its user-generated reviews and detailed travel guides, which offer diverse perspectives and insights that resonate with travelers seeking reliable recommendations.
For a broader perspective, check out other statistics on favorite travel activities for Canadians, preferred travel companions for Canadians, Can we focus on the travel industry aspect and simply say "how Canadians find new travel destinations"?.