About this report
The TGM Travel Europe Insights 2026 Report provides a cross-market view of how consumers in France, Germany, Italy and Switzerland are planning travel in 2026. It examines flight intentions, destination preferences, the impact of current world events, travel budgets, accommodation choices and trip purposes, helping travel businesses understand both broad regional patterns and the differences between key European audiences.
The report is based on a representative sample of 2,506 respondents aged 18–65+ across four European markets, collected through online interviews (CAWI) and conducted entirely by TGM Research. Fieldwork took place from 16–27 July 2026 in Switzerland and 20–24 August 2026 in France, Germany and Italy. This multi-market design gives decision-makers a consistent basis for examining travel behavior across countries using the same core research framework.
The report breaks behavior down by age, gender and travel budget. Buyers can see how flight intent changes across life stages, which destinations attract different segments, where price sensitivity is strongest, and how accommodation and trip preferences change as spending power increases. It also includes dedicated age and budget profiles that translate these differences into practical commercial implications.
What's inside
Flight intent overview; destination intent; impact of world events on travel plans; travel budget overview; lodging preferences; main trip purpose
Flight intent by age; flyer vs. non-traveler crossover by age; destination preferences by age; impact of world events by age; travel budgets by age; lodging preferences by age; trip purposes by age; age cohort profiles and commercial implications.
Flight intent by gender; destination differences between men and women; impact of world events by gender; travel budgets by gender; lodging preferences and trip purposes by gender.
Flight intent by budget band; destination preferences by budget; impact of world events by spending level; lodging preferences by budget; trip purposes by budget.
Under €500 traveler profile; €500–€1,000 traveler profile; €1,000–€2,500 traveler profile; €2,500+ high-value traveler profile; characteristics, opportunities and recommended actions for each segment.
TGM Travel Europe Insights 2026
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