About this report
For French Gen Z, social media plays an important role in discovering new experiences, while convenience and personal priorities influence everyday purchasing decisions. The French Gen Z Consumer Portrait Report 2026 explores how younger consumers shop online, respond to promotions, choose payment methods and use ride-hailing services. It also examines their travel preferences, including how they find inspiration, plan trips, select accommodation and spend their time while travelling.
The report is based on three TGM Research studies: E-commerce Insights 2026, conducted in December 2025 with 1,046 respondents, including 173 aged 18–24; Ride Hailing Insights 2026, conducted in November 2025 with 1,000 respondents, including 197 aged 18–29; and Travel Insights 2025, conducted in February 2025 with 1,000 respondents, including 107 aged 18–24.
Created for retailers, e-commerce platforms, travel and hospitality businesses, mobility providers and marketing professionals, this report provides a detailed perspective on how French Gen Z approaches consumption and experiences. Combining several areas of consumer behavior through TGM Research’s market-specific studies, it offers a foundation for audience segmentation, campaign planning and the development of products and services that reflect younger consumers’ priorities.
What's inside
Social video versus travel brand websites as sources of inspiration
How inspiration sources shift across age groups
Summer flight plans, long-haul destinations, and how Gen Z books and arranges trips
Shopping frequency and the smartphone as the main storefront
Why fast delivery beats free shipping
Top product categories and preferred payment methods
Ride-hailing adoption and usage frequency
Ride occasions, from nights out to the weekday commute
What drives ride-hailing app choice
The promotions that appeal most, from discounts to bundles
Why free shipping and loyalty rewards fall short
Where Gen Z saves and where they splurge
Preferred trip types, from relaxation to wellbeing and active trips
Festivals, nightlife and shopping versus sightseeing
Common myths versus what the data shows
Practical opportunities for e-commerce, ride-hailing and travel brands
French Gen Z Consumer Portrait Report
Reports hub
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Type at least two characters to search.
