About this report
TGM Brazil Travel Insights Report 2025 offers an in-depth look into the travel preferences and behaviors of Brazilian consumers. It highlights how individuals plan, book, and experience their leisure trips. Based on responses from a representative sample of 1,000 Brazilians aged 18–55+, the report is part of a larger global initiative covering 21 countries and 21,000 participants. Data was collected through online interviews and analyzed by TGM Research.
This report provides insights across the full travel cycle: from destination selection and travel planning to booking habits, accommodation choices, and travel style preferences, offering valuable input for tourism and travel stakeholders targeting the Brazilian market.
What's inside
Top domestic and international destinations for Brazilian travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence Brazilian destination choices
Primary discovery sources used by Brazilian travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in Brazil's early travel planning phase
Preference for self-planned vs. agency-arranged travel among Brazilians
Popular booking channels and platforms in Brazil
Insights into how Brazilian travelers weigh convenience, trust, and control
Most preferred accommodation types for Brazilian travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in Brazil from traditional hotels to alternative stays
Top travel styles among Brazilians: relaxing, adventurous, cultural, etc.
Most enjoyed activities by Brazilian travelers
Experience preferences by age, trip type, and travel intent in Brazil
Brazil Travel Report 2025
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