About this report
TGM Indonesia Travel Insights Report 2025 analyzes how Indonesian travelers approach leisure travel, from planning through to the trip experience. The insights are based on a representative sample of 1,000 respondents aged 18–55+, gathered through digital surveys as part of a global 21-country study led by TGM Research.
By exploring topics such as trip inspiration sources, online vs. agency booking behavior, preferred lodging, and travel activity choices, the report helps tourism businesses and marketers better understand evolving traveler behavior in Indonesia.
What's inside
Top domestic and international destinations for Indonesian travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence Indonesian destination choices
Primary discovery sources used by Indonesian travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in Indonesia's early travel planning phase
Preference for self-planned vs. agency-arranged travel among Indonesians
Popular booking channels and platforms in Indonesia
Insights into how Indonesian travelers weigh convenience, trust, and control
Most preferred accommodation types for Indonesian travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in Indonesia from traditional hotels to alternative stays
Top travel styles among Indonesians: relaxing, adventurous, cultural, etc.
Most enjoyed activities by Indonesian travelers
Experience preferences by age, trip type, and travel intent in Indonesia
Indonesia Travel Report 2025
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