In 2025, relaxation remains the most preferred travel style among Indonesians, with favoring laid-back getaways to unwind and escape daily stress. Compared to 2023, where selected relaxation and discovery as their main travel styles, the 2025 insights shows a more segmented preference landscape, with food and culture rising in importance. Meanwhile, interest in health and well-being trips has declined sharply from in 2023 to just in 2025, and eco-solidarity travel remains niche at . These changes may point to rising traveler's priorities, with experiences centered on enjoyment and sensory exploration taking the lead.
For a broader perspective, check out other statistics on Preferred sources for travel research among Indonesians, Indonesian travelers’ accommodation preferences, Indonesia’s top air travel destinations.
