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Betting Channel Preferences in Ireland 2024

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Key Takeaways

The betting landscape in Ireland is clearly shifting towards digital platforms, with the majority of Irish bettors () preferring to place their sports bets online or through mobile apps. This growing trend is driven by the convenience and accessibility these platforms offer, allowing bettors to wager from anywhere at any time. Despite this shift, a significant portion of the population () still enjoys the traditional experience, opting to place their bets in person at sportsbooks or casinos. However, as mobile and online betting continue to gain momentum, particularly among younger, more tech-savvy generations, it's likely that digital platforms will continue to outpace in-person betting in the coming years.

Gain a broader perspective by reviewing motivations for sports betting in Ireland, shift in Ireland’s betting habits, frequency of gambling on the casino-style games in Ireland.

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