Discovery Sources for New Destinations by Age Group in Mexico 2023

50% of Mexicans aged 25-34 rely heavily on Facebook for discovering new travel destinations. This age group shows a significant preference compared to others, indicating Facebook's strong influence among young adults. Older age groups, particularly those aged 45-54 (53%) and 55-64 (43%), prefer websites of travel companies. This trend suggests that older Mexicans trust more official and comprehensive sources for travel planning. Instagram is particularly favored by the 25-34 age group, with 34% using this platform to learn about new destinations. This aligns with global trends where visual content plays a crucial role in travel inspiration among millennials. Women in Mexico tend to use Facebook (37%) and travel blogs (24%) more than men for discovering new destinations. This indicates a preference for social and detailed content among female travelers in Mexico. For more detailed insights, explore overseas travel plans for the next 12 months in Mexico, popular travel activities, and accommodation preferences by age and gender among Mexico's citizen.