Travel Behavior in Belgium

Belgian Travelers Set for International Journeys

A notable 64.5% of Belgian travelers are poised to explore international destinations in 2024, with 38% expressing strong intent to travel abroad. However, 27.8% remain uncertain or unlikely to embark on overseas trips, indicating a sizable segment of the population weighing their options amid potential concerns such as economic factors or changing priorities.

Cost, Culture, and Relaxation Steer Travel Planning

When planning their travels, Belgian tourists prioritize affordability (34%), cultural experiences (28%), and relaxation (27%). The emphasis on balancing cost with meaningful travel experiences—be it through exploring local history or simply enjoying downtime—reveals a desire for enriching yet cost-conscious trips.

Relaxation and Well-Being Trips Take the Lead

Relaxation and discovery trips are overwhelmingly favored by Belgian travelers, with 82.86% prioritizing these experiences. This dominant preference is closely followed by health and well-being trips (32.67%), reflecting growing interest in rejuvenating travel options. While Belgian travelers are increasingly drawn to well-being, sustainability is yet to become a major driver in their travel choices, with just 8.91% of travelers opting for sustainable or community-driven travel experiences.

Family Travel Leads, but Diversity in Travel Companions Grows

Belgian travel is largely defined by family vacations, with 47% of travelers opting to journey with their loved ones. Couple travel also remains popular (26%), while 14% prefer to travel with friends and 13% embark on solo adventures. These varied preferences illustrate the broad spectrum of travel companionships, with Belgian travelers displaying both a love for shared experiences and an openness to independent exploration.

Preference for Deluxe Stays, but Budget Options Hold Appeal

Accommodation choices for Belgian travelers indicate a clear preference for comfort, with 36% opting for deluxe 3 or 4-star hotels. However, budget-friendly options (28%) remain a strong contender, particularly for value-conscious travelers. Premium accommodations also capture the attention of 23% of travelers, suggesting a growing interest in higher-end, more exclusive lodging experiences.

Digital Booking Dominates, but Agencies Maintain a Role

Belgian travelers are firmly embracing the convenience of online booking, with 75% choosing to book their trips via the internet or travel websites. Yet, 25% continue to favor travel agencies, underscoring a segment that values personalized service and expert guidance.