Discovery Sources for New Destinations by Age Group in Saudi Arabia 2023

YouTube emerges as the leading platform for all age groups, particularly among younger individuals aged 18-24, where it captures 39% of responses. This trend is even more pronounced among males in the 35-44 age range, with a striking 45% indicating that they rely on YouTube for travel inspiration. Conversely, traditional platforms like travel blogs and websites of travel companies show a more substantial following among older age groups. 34% of those aged 45-54 prefer travel blogs, while 36% in the same age range favor travel company websites. Older travelers may seek more detailed information and personal insights when planning their trips. For more detailed insights into travel behavior, discover main considerations for Saudis when planning international trips, most popular international destinations among Saudi citizens, typical travel companions for Saudi travelers, and top travel requirements for Saudis.