Factors Influencing Sports Betting in Ukraine 2024

Winning money emerges as the primary motivation for sports betting, cited by 52.18% of respondents. This financial incentive underscores the appeal of betting as a potential income source, particularly in challenging economic conditions. The excitement and experience associated with betting (26.13%) and its ability to make games more engaging (34.39%) also play significant roles, highlighting the entertainment value of the activity.

Other factors, such as competition (23.39%) and trying something new (14.63%), indicate that personal preferences and social influences shape betting behavior. The relatively low influence of environmental factors, like the atmosphere at a casino (4.72%), further emphasizes the shift toward online platforms where convenience outweighs traditional social experiences.

Learn about most popular betting activities in Ukraine, sports betting frequency, impact of sports betting on interest, and preferred betting channels in Ukraine.