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Gen Z Pet Prescription Diet Usage Among 18–24s in Thailand 2026

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Gen Z Pet Prescription Diet Adoption Patterns Among 18–24s in Thailand 2026

Prescription and therapeutic diets occupy a distinct position in pet nutrition, sitting at the intersection of veterinary guidance and owner-led dietary decision-making. For younger pet owners, attitudes toward such specialised diets are shaped by varying degrees of veterinary access, product familiarity, and willingness to act on professional recommendations.

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