About this report
Thailand vs. APAC: What Sets Thai Pet Owners Apart in 2026?
Thailand is one of the most pet-loving markets in Asia Pacific, yet high ownership does not automatically translate into high spending. Presented by Greg Laski, Founder & CEO of TGM Research, and Thuyen Vu, Chief Marketing Officer, at Pet Fair SEA 2026, this report reveals key consumer insights into pet ownership, purchasing habits, price consciousness, and retail preferences in Thailand.
Built for pet-care brands, retailers, distributors and service providers looking to grow in Thailand, the report turns survey data into clear, actionable insights on reaching Thai pet owners with the right products, at the right price, in the places they already shop.
Methodology: Online survey (CAWI) of 7,342 adults aged 18+ across seven APAC markets, including 1,037 respondents in Thailand. Fieldwork was conducted in two phases: 23 September to 6 October 2025, and 16 to 23 July 2026.
What's inside
Thailand vs. APAC: What Sets Thai Pet Owners Apart in 2026? (Special Report)
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