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TGM Global Pet Care Survey 2023, TGM Research
Indicate the 3 most important factors for you while buying pet food?
"Key Takeaways
Quality emerges as the paramount factor, with 82.12% of Australian pet owners prioritizing it when buying pet food. Price is a significant consideration, with 73.07% of respondents highlighting it. Pet owners seek value for money, balancing their budgets while ensuring quality nutrition for their pets. Companies could benefit from offering competitive pricing strategies or value bundles to attract cost-conscious buyers. Over half of the surveyed pet owners (52.80%) prioritize products that address specific health concerns. This underscores the growing awareness and demand for specialized nutrition tailored to individual pet health requirements.
For a deeper dive into the topic, explore top pet care resources, most trusted pet food brands in Australia, top pet food purchase channels in Australia.
Pet Care Report in Australia 2024
Discover insights into Pet Care in Australia with TGM StatBox. Access our detailed report, including graphs and tables, to uncover the industry's trends.
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