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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Cost and affordability are crucial for Germans aged 55-64, with 60% considering it a top factor. This age group also values breakfast included with hotels (36%) and experiencing local culture and history (27%). These preferences suggest a focus on budget-friendly options and cultural enrichment. Interestingly, older travelers show less interest in nightlife and entertainment, with percentages dropping to 0% for those aged 45-54 and 55-64. Younger Germans, particularly those aged 18-24, prioritize free time to relax (33%) and flexible schedules (26%). This demographic also values excellent dining options and cost-affordability. These findings indicate a desire for low-stress travel experiences that accommodate spontaneity and relaxation. Female travelers prioritize top-rated hotel accommodations (23%) more than males (8%). Additionally, females show a higher preference for excursions and activities (31%) compared to males (16%), highlighting a gender-based difference in travel planning priorities. For more detailed insights on Germans' travel insights, explore our dedicated pages on resources Germans use to discover new places, travel companions for Germans, and most popular travel styles among Germans.
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