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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
When planning international trips, cost and affordability emerge as the primary concern for Spanish travelers across all age groups, with 49% of 18-24-year-olds and 42% of 25-34-year-olds highlighting its importance. Furthermore, both males (40%) and females (44%) prioritize keeping expenses manageable. It is evident that travelers are increasingly looking for value in their overseas experiences. Another significant factor is the desire to experience local culture and history, particularly among older age groups. 53% of travelers aged 55-64 prioritize cultural immersion, compared to 33% of those aged 18-24. Gender differences also play a role here, as men (31%) show a stronger inclination towards cultural experiences than women (28%). This shift in focus points to a growing appreciation for authentic travel experiences, emphasizing the value of connecting with destinations beyond just the surface level. For further exploration, see our resources on Spain citizens' most popular international destinations, favored travel activities, and preferred sources for exploring new destinations among Spaniards.
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