Key Motivations for Sports Betting Around the World 2024

Financial gain is the primary motivation for sports betting globally, with 52.51% of respondents indicating they bet because they want to win money, while the experiential aspects also play significant roles - 37.11% are drawn to the excitement and experience, and 31.34% find that betting enhances their engagement with sports by making games more interesting to watch or follow. The social and entertainment dimensions of sports betting are also evident, with a smaller group enjoying the competitive aspect and considering it a hobby.

For deeper insights, discover global sports betting frequency, rise of live sports betting globally, most popular betting activities globally.

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