52% of travelers prefer to arrange trips independently.
Western Europe tops the list for summer 2025 plane travel.
Relaxation trips appeal to 55% of global travelers.
73% of travel bookings are made online.
In summer 2025, global travel intent is highest for three key regions: Western Europe (13%), the Middle East (12%), and Southeast Asia (12%). These regions are set to capture the largest share of international travel spending. Now is the time to spotlight emerging hotspots and connect them with meaningful storytelling. Use trend-based SEO, create inspiration-led campaigns, and partner with local providers in rising regions to craft niche experiences that differentiate your offering.
A majority of global travelers (52%) now prefer to organize their trips themselves, a shift driven by the desire for flexibility, personalization, and cost-effectiveness. Planning independently allows travelers to tailor experiences to their interests, manage budgets more closely, and avoid rigid or overpriced packages. For many, especially solo or younger travelers, it also offers a sense of freedom and self-discovery. This trend is most prominent in Europe, where 62% of travelers plan independently, the highest globally. Travel companies should evolve from sellers to solution partners, offering tools like semi-custom itineraries, trip-planning platforms, or concierge support for certain legs of the journey. Agencies can survive, even thrive, if they pivot from packages to personalization.
Globally, 55% of travelers choose relaxation as their preferred travel style, far ahead of other options. The world is tired. Post-pandemic lifestyles, hustle culture, and urban fatigue are pushing travelers toward rejuvenation and simplicity. But beneath that, there’s a subtle shift: a wellness evolution, not just spa getaways, but holistic retreats, slow travel, and nature immersion. Health and wellness trips now make up a notable 12%. Resorts, destinations, and travel brands should prioritize serene settings, wellness services, and slow-travel experiences. Even adventure brands should consider offering relaxing pre/post-trip extensions. Package calm. Promote peace. Whether you’re a boutique resort, destination marketer, or OTA, frame your offering in the language of emotional outcomes such as “reconnect,” “breathe,” “reset.” Supplement this with upsells like meditation sessions, nutrition-friendly menus, or tech detox packages.
Today, global travelers are nearly three times more likely to book online (73%) than through traditional travel agencies. In digital-savvy regions like Europe and APAC, this rises to 75–78%. This means digital performance is business performance. Invest in seamless UX in Europe and Asia. However, in MENA, over a third still prefer using travel agencies. In these trust-sensitive markets, don’t abandon human touch, combine digital convenience with support features like live chat or call-backs. For agencies, rethink your role: you’re not just selling a trip, you’re selling confidence in choices.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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