Key Travel Planning Methods Among South African Travelers 2025

South African travelers in 2025 are threading the needle between independence and expertise. 41% prefer a hybrid approach to trip planning, blending self-research with agency support. It is a sign of a market in transition, where digital literacy is rising but trust in professional advice still holds weight. DIY travel accounts for only 34%, far from the dominant narrative seen in more digitally saturated markets like Singapore. And with 26% still relying entirely on agencies, it’s clear that personal safety, visa complexity, and regional instability remain real concerns, especially for outbound travel. From load-shedding schedules to rising airfare costs, South Africans are not just booking holidays, they are mitigating risk.

For deeper insights, discover South African travelers’ lodging preferences, South Africans’ go-to sources for travel research, preferred channels for booking to South African travelers.