Leading Channels for Buying Pet Food in Denmark 2023

In Denmark, pet specialty chains dominate as the primary choice for purchasing pet food, with 53% of respondents opting for this channel. This preference highlights the trust and convenience associated with well-known chains like Maxi Zoo and Kakkadu. Online platforms are also popular among Danes, accounting for 32% of pet food purchases. This trend reflects the growing inclination towards e-commerce, offering convenience and a wider range of products. Supermarkets serve as another significant channel, with 29% of Danes purchasing pet food from these outlets. This option provides convenience, allowing customers to combine pet food shopping with their regular grocery trips. Independent pet stores and small chains are less favored in Denmark, with only 10% of respondents choosing this option. Similarly, convenience stores account for 13% of pet food purchases, highlighting their role in providing quick and accessible solutions.

For a broader perspective, check out other statistics on Danish pet ownership attitudes, motivations for choosing pet food in Denmark, top pet care advice sources in Denmark.