Smartphones dominate device preferences for online shopping in Germany, with nearly two in three shoppers (62%) naming them as their most-used device — the clearest single finding from the Most Common Devices Used for Online Shopping in Germany 2026 data. Computers, whether desktop or laptop, rank a distant second at 31%, meaning the gap between mobile and traditional computing stands at more than 30 percentage points.
Tablets account for just 7% of primary shopping devices, signalling that while they offer a larger screen than smartphones, they have not carved out a meaningful role in German online purchasing behaviour. Smart TVs and streaming devices trail at 1%, remaining an almost negligible channel for e-commerce activity despite growing penetration of connected television sets across German households.
Taken together, the data underlines how decisively mobile has become the default gateway to online retail in Germany. With smartphones commanding a majority on their own, retailers and platforms targeting German consumers have strong evidence to prioritise mobile-first design, fast-loading checkout experiences, and app-based shopping journeys over desktop-optimised approaches.
