Smartphones dominate online shopping device preferences in Germany, as revealed in the Most Common Devices Used for Online Shopping in Germany 2026 data. Heavy online users lead smartphone adoption at 76%, while even non-users — those who shop online least — report 67% smartphone usage, underscoring how central mobile devices have become across all engagement levels.
The computer gap tells a sharper story. Light online users favour desktop or laptop devices at 43%, nearly double the rate seen among heavy online users at 18%. This suggests that less frequent shoppers tend to rely on traditional screens, while high-frequency shoppers have shifted decisively to mobile-first behaviour.
Tablets remain a marginal channel overall, peaking at 12% among light online users and falling to zero among non-users. Smart TVs and streaming devices register negligible usage across all groups, indicating that commerce-enabled television has yet to gain meaningful traction with German online shoppers regardless of engagement level.
