Breadth and Hierarchy of Pet-Adjacent Engagement Beyond Ownership
Pet ownership creates a broader ecosystem of behaviours that extend well beyond the direct care of animals. Consumers engage with pets and pet-related content through social, digital, physical, and community channels, suggesting that the relationship between people and animals is not confined to the household. Understanding the range and relative strength of these adjacent behaviours is relevant for businesses operating across entertainment, hospitality, animal welfare, and consumer technology.
