Special Report: Pet Care Trends in APAC & China 2026

About this report

About The Special Report: Pet Care Trends in APAC & China 2026 Report

The Special Report: Pet Care Trends in APAC & China 2026 provides a comprehensive overview of the rapidly evolving pet care market across the Asia-Pacific region. Presented by Tatiana Masalska-Laska (Chief Experience Officer) and Thuyen Vu (Chief Marketing Officer for Pet Fair Asia), this report explores macro pet ownership trends and deep-dives into China's mature market behaviors and spending patterns. It presents a dedicated customer portrait of the key growth segment: Chinese female pet owners.

The report is backed by TGM Research’s primary survey of 4,543 APAC pet owners and 817 Chinese consumers, conducted across Phase 1 (September 23 – October 06, 2025) and Phase 2 (July 16 – July 23, 2026). Designed for decision-makers across the pet ecosystem, this report offers actionable intelligence to evaluate market readiness, unlock innovation opportunities, and support future-facing, data-driven strategy.

Languages: English & Chinese

What's inside

1. There Is No APAC: Who owns pets, what they own, and why the region refuses to average out

Pet ownership rates and market sizing across 7 APAC countries

Non-owner segments and likelihood of future pet adoption

Market segmentation framework by lifecycle stage

Pet acquisition methods, owner tenure, and pet age profiles

Emotional bond and care philosophy across markets

2. China Buys Like a Mature Market: Spend, channel, technology and the opportunity still sitting unclaimed

Monthly spending benchmarks and wallet allocation by category

Shopping behavior shifts and price sensitivity

Preferred purchase channels and sources of pet care advice

Feeding habits, treat preferences, and alternative diet adoption

Pet technology adoption and openness to AI

Financial preparedness: insurance, budgeting, and wellness plans

Brand loyalty and barriers to pet ownership

Senior pet care readiness and emerging service demand

3. Female Pet Owners Portrait

Unlocking China’s most powerful pet consumer: an exclusive look into how female owners think, spend, connect, and embrace tech in modern pet parenting.