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TGM Global Travel Survey 2023, TGM Research
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What are the 3 most important factors to you when planning your international trip?
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Key Takeaways
For Colombian travelers aged 55-64, immersing themselves in local culture and history stands as a top priority, with 47.1% valuing these experiences. This group also places importance on all-inclusive packages and high-quality hotel accommodations, reflecting their preference for both cultural enrichment and premium comfort during trips. Travelers in the 25-34 age group, by contrast, lean more toward relaxation, with 37% prioritizing free time to unwind. Flexibility is also a significant factor for this demographic, with 17.3% seeking adaptable travel schedules. For the youngest group, aged 18-24, cost and affordability play a central role, with 33.6% emphasizing budget-conscious choices. At the same time, they show a strong interest in all-inclusive experiences (32.8%) and cultural exploration (41.6%), balancing economical travel with enriching experiences.
Across both male and female travelers in Colombia, all-inclusive packages are widely favored, as they allow a focus on the overall experience rather than the logistics of trip planning. Additionally, cultural exploration consistently emerges as a key priority across genders, underscoring a shared desire for meaningful travel experiences.
For deeper insights, examining top travel requirements, typical companions, and popular activities among Colombian travelers offers valuable context for understanding their preferences.
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