Preferred Sources for Exploring New Destinations by Age Group in Germany 2023

Travel company websites are most popular among older age groups in Germany, with usage increasing from 50% among 18-24 year-olds to 79% among 55-64 year-olds. This trend highlights a preference for trusted, comprehensive information sources among older travelers. Trip Advisor remains a reliable source for all age groups, with notable usage among 35-44 year-olds (38%). This consistency suggests that travelers across different life stages value peer reviews and detailed insights when exploring new destinations. Instagram is popular among younger age groups, especially 25-34 year-olds (30%), while Facebook sees higher usage among 35-44 year-olds (20%). Snapchat and TikTok are less frequently used overall, indicating specific niche audiences.

For further insights, explore driving factors for Germans traveling abroad, top travel motivations in Germany, attitudes towards pets in Germany by age.