Preferred Sources for Exploring New Destinations by Age Group in Italy 2023

Among Italians aged 55-64, 53% rely on websites of travel companies for new destination insights. This trend underscores the importance of online resources for older travelers who prioritize detailed and reliable information. Instagram is the top choice for Italians aged 18-24, with 53% using it to explore new destinations. This highlights the platform's visual appeal and influence among younger travelers who seek inspiration and peer recommendations. Italians aged 45-54 predominantly use Trip Advisor, with 49% favoring it for travel planning. This preference indicates a reliance on reviews and ratings from fellow travelers to ensure quality experiences. Women in Italy tend to use Instagram (32%) more than men (24%) for travel inspiration, while men slightly favor travel company websites (38%) compared to women (41%). These insights suggest tailored marketing strategies could enhance engagement. For more information on Italian travelers' behavior, explore popular travel activities among Italians, their lodging preferences, and preferred airlines in Italy,