Preferred Sources for Exploring New Destinations by Age Group in South Africa 2023

For South African younger travelers aged 18-24, Facebook is the most popular platform, with 38% using it for travel inspiration. In contrast, Trip Advisor and YouTube follow closely behind, at 29% and 29% respectively. Interestingly, older demographics, particularly those aged 55-64, show a preference for Websites of Travel Companies, with 69% indicating this as their main source of information. Instagram is notably favored by women, with 23% using it as a source compared to 11% of men. Conversely, YouTube attracts a higher percentage of male users at 42%, demonstrating the appeal of video content for this demographic.

Find out more through related statistics on most popular airlines in South Africa, South Africans planning overseas travel, trusted travel inspiration sources.