Preferred Sources for Exploring New Destinations by Age Group in Spain 2023

Younger travelers are drawn to visual content and user-generated posts. Social media platforms, particularly Instagram, are particularly popular among younger travelers. About 35% of individuals aged 18-24 and 40% of those aged 25-34 utilize Instagram for travel inspiration. Trip Advisor is a trusted resource across all age groups, with 48% of respondents aged 55-64 reporting its use. The platform is especially favored by older travelers, who prefer detailed reviews and comprehensive information about accommodations and activities. Additionally, travel blogs and travel company websites are important sources, particularly for individuals aged 45-54, who tend to prioritize thorough research when planning trips. For more detailed statistics and trends, explore overseas travel plans for in Spain, Spain citizens's most popular international destinations, and Spanish lodging preferences by age and gender.