Top Airline Brands Preferred by South Africans 2023

South African Airways (SAA) emerges as the clear favorite among South African travelers, with 31.8% of respondents indicating it as their preferred airline. This strong preference for the national carrier likely stems from its extensive domestic network, familiarity, and potentially favorable pricing for local travelers. British Airways and Emirates also hold significant shares, with 19.4% and 18.1% respectively. These airlines are favored for their international routes and high-quality service, catering to South Africans' global travel needs. Explore more about South African travelers' overseas travel plans in South Africa, South Africa citizens's most popular international destinations, discovery sources for new destinations by age group in South Africa, and typical travel companions for South Africa's travelers.