Southeast Asia emerges as the top air travel destination among APAC travelers, far outpacing the global average (12%) and highlighting the region’s intra-Asian connectivity and affordability. East Asia and Oceania also attract strong interest, underscoring regional proximity and pent-up demand for travel to countries like Japan, South Korea, and Australia following years of border restrictions. The relatively low preference for Western Europe (9%) reflects long-haul cost sensitivity and shifting priorities post-pandemic, where nearby getaways and culturally familiar destinations take precedence.
Discover additional trends and data on Preferred travel arrangement methods in APAC, APAC travelers’ favored travel styles, Key sources of travel inspiration for APAC travelers.
