Chart
For Gen Z consumers aged 18–24 in China, pet ownership carries a degree of personal responsibility that extends into purchasing behaviour. When selecting pet products, this cohort weighs a range of functional and ethical considerations, from ingredient transparency to brand credibility, making the decision-making process notably multi-dimensional.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
