Chart
For Gen Z consumers aged 18–24, purchasing decisions span a broad range of product types, from everyday essentials to discretionary and lifestyle goods. Understanding how this cohort distributes its spending across categories is central to positioning products and allocating retail resources effectively in a competitive consumer market.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
