Vietnam E-commerce Electronics Insights 2025

The TGM E-Commerce Electronics & Appliances Trends and Insights 2025 report examines how consumers in Vietnam shop for electronic devices and home appliances. It compares where buyers search for products and where they purchase them, helping businesses understand the roles of online channels and physical stores across these two categories.

The findings come from TGM Research’s Vietnam e-commerce survey, conducted through computer-assisted web interviews (CAWI) between 18 December 2024 and 22 January 2025, with respondents aged 18–54. This report focuses on the electronics and appliance buyer segment. TGM Research is the market research provider behind the study, responsible for conducting the full research project and developing the category-focused consumer insights presented in the report.

For electronics brands, appliance manufacturers, retailers, e-commerce teams, and consultants, the report can support audience targeting, channel planning, and promotional development. Use the findings to compare online and in-store opportunities, tailor offers to different shopper groups, and review payment options against consumers’ reported preferences.