Top Resources Turks Use to Discover New Destinations 2023

Turks predominantly rely on Instagram as their top source of information, with 40% of respondents indicating this preference. Travel blogs also play a vital role, with 26% of respondents citing them as a key resource. These blogs often provide in-depth insights and personal experiences, enhancing travelers' knowledge about potential destinations. Another noteworthy source is YouTube, favored by 37% of Turkish travelers. This platform's ability to showcase destination highlights through engaging video content resonates with users, allowing them to virtually explore locations before making travel plans. While platforms like Trip Advisor and websites of travel companies remain popular, they trail behind the more social and interactive mediums like Instagram and YouTube.

Gain a broader perspective by reviewing Turks' overseas travel plans, popular travel activities in Turkey, preferred travel styles of Turkish tourists.