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TGM Global Travel Survey 2023, TGM Research
"What are your most important needs/requirements when traveling?"
Key Takeaways
A significant 67% of Canadian travelers prioritize quality and comfort during their trips. This preference aligns closely with global trends, particularly in regions like APAC and Africa where the percentages are 76.53% and 66.00% respectively.
Canadian travelers also seek competitive prices, with 55% considering it essential, indicating a strong preference for affordable travel options. This is notably higher than in many other regions, reflecting the value-conscious nature of Canadian travelers.
Security is also a significant concern, with 47% of Canadians emphasizing it. This is slightly lower than the global average but underscores the importance of safety in travel planning. Security measures are essential to enhance traveler confidence.
For more information on travel trends and preferences, visit overseas travel plans for Canadians, Canadians' most popular international destinations, and Canadians' travel companions.
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