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TGM Global Travel Survey 2023, TGM Research
"Which types of trips \ travel styles are most suitable for you?"
Key Takeaways
Germans favor relaxation and discovery trips, with 86.76% opting for this style. This trend aligns with a general preference for stress-free travel experiences. These trips include cultural exploration and relaxation, highlighting a desire for balanced itineraries that combine leisure with cultural enrichment.
Health and well-being trips are also popular, chosen by 34.44% of respondents. This reflects a rising awareness of mental and physical health benefits associated with travel. Germans increasingly prioritize vacations that offer rejuvenation and personal well-being, incorporating wellness activities such as spa visits and mindfulness retreats. Sports and adventure trips attract 11.94% of Germans, indicating a moderate interest in active and adrenaline-fueled experiences. While not the predominant choice, this travel style appeals to those seeking physical challenges and outdoor adventures, such as hiking, biking, and extreme sports.
Explore more about Germans' overseas travel plans, top international destinations for Germans, and how Germans discover new travel destinations.
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