LATAM stands out for its emotional and entertainment-driven discovery style, with YouTube and Facebook topping the list. These platforms serve as gateways to aspirational travel, think long-form family vlogs, budget backpacking series, or destination reviews. Instagram also plays a sizable role, reflecting the region’s deep integration of visual storytelling into daily life. Unlike Europe, travel company websites share second place (16%), pointing to growing digital literacy and rising e-commerce adoption in the region.
For additional information, visit statistics on Preferred accommodations for Latin American travelers, top booking channels in Latin America, preferred travel styles among Latin American travelers.
