Chart
Travel motivation is a core variable in tourism planning and destination marketing, shaping how travellers allocate time, budget, and attention across trip types. Across Europe, understanding whether men and women prioritise fundamentally different travel experiences has direct implications for how travel products and communications are structured and targeted.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
