Chart
When households acquire a real pet, decisions about existing virtual pets become commercially relevant for developers, platform operators, and pet care brands. The relationship between virtual and physical pet ownership raises questions about substitution, complementarity, and long-term engagement with digital products in a market where both categories compete for consumer time and emotional investment.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
