Ride-hailing in Vietnam

Ride-hailing is Becoming a Routine Activity

Ride-hailing services in Vietnam aren't just a modern convenience—they've become a fundamental part of urban life. Nearly half of Vietnamese users open a ride-hailing app several times a week, turning spontaneous decisions into comfortable routines. For some, these services are as common as daily habits like checking emails or sipping coffee.

Safety and Convenience Drive Vietnam’s Ride-hailing Habits

The reasons Vietnamese users gravitate toward these apps reveal much about the daily challenges in the country’s cities. Safety is a significant driver, with many riders opting for ride-hailing apps when attending events or gatherings, especially at night. Navigating congested roads is another pain point, prompting a significant group to choose ride-hailing to avoid traffic jams that have become all too familiar in Vietnam’s bustling urban centers. Economic considerations also shape ride-hailing behaviors in Vietnam. Nearly a quarter of users favor shared rides to reduce travel expenses.

Grab Dominates Vietnam’s Competitive Ride-hailing Market

Such widespread adoption has fostered deep brand loyalty and market concentration. Brand recognition in Vietnam's ride-hailing market clearly shows dominance by Grab. Local brands such as Xanh SM and Be have respectable brand recall, yet their reach pales in comparison to Grab’s established presence. Smaller players like Mai Linh trail far behind. Overall, the market remains competitive yet concentrated.